Cosmetic plastic surgery has been historically and typically viewed as something undergone solely by women. However, the past decade has seen a consistent increase in men seeking procedures for facial rejuvenation and enhancement. Traditionally, men predominantly focused on the appearance of their physique, but the current competitive climates of the workplace and dating world have challenged ideals of masculine beauty and have made facelift surgery the ideal procedure for men to maintain an overall youthful aesthetic. Additionally, the growing destigmatization of male cosmetic procedures is making it more socially acceptable and cherished for men to undergo operations such as facelifts.

A male facelift has numerous benefits such as depleting the face of excess skin and fat to acquire a more structured, tightened facial appearance while maintaining the rugged and masculine features of the male face, and rejuvenating loss of facial volume. Precise surgical incision techniques are practiced to limit scarring and operative methods are tailored to the individual for their most desired, natural looking results.